About
- Duration: 4 weeks | Format: Self-paced or taken with a cohort for group discussion or feedback
Overview
Lesson 1 - Week 1: B2C Marketing - The 4 P’s
.4 steps
Lesson 2 - Week 2: The Customer Journey Framework
.3 steps
Lesson 3 - Week 3: Customer Avatar and Seasonality
.1 step
Lesson 4 -Week 4: Value Propositions & Action Plan
.2 steps